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Hilo Bayfront Trails Receives a “Two for the Trails” Grant in December 2024

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The Eco-Counter is a novel, innovative tool to help us to better understand trail usage, which in turn will enhance our efforts to meet the needs of our users, ensure equitable access, and promote environmental sustainability. With the addition of an Eco-counter, we will be able to count and classify trail users, providing essential data to better address issues of accessibility and equity effectively with high-quality data. The data will also help inform future segment planning and help us effectively advocate the needs for additional trails in our community. 
 
Hilo Bayfront Trails, Inc. was one of 170 organizations selected to receive a Two For The Trails grant from Athletic Brewing Company in 2024. Named after Athletic Co-Founder and CEO Bill Shufelt’s family tradition of taking two brews to toast post-trail adventures, this program gives back up to $2 million annually to protect and restore outdoor spaces across the globe. 
 
About Athletic Brewing Company
 
Athletic Brewing Company is the largest and most decorated non-alcoholic brewery in America. Athletic is revolutionizing how modern adults drink by crafting game-changing NA beer that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America and a top 20 U.S. brewing company. Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.
 
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